Privacy Policy

Privacy Policy

Effective Date: 22 July 2025

POPPER ASIA (“POPPER”, “we”, “our”, “us”) collects personal data through the GachaBot Web App (“Platform”) as well as in connection with any brand campaigns, activations, promotions, and contests conducted by us or our appointed partners (“Activities”). We are committed to safeguarding your personal data and ensuring compliance with Singapore’s Personal Data Protection Act (PDPA).

1. Information We Collect
We may collect and process the following types of personal data:
  • Name
  • Email address
  • Gender
  • Stated interests and preferences (via profiling questions)
  • Interaction metrics (e.g. page views, clicks, QR code scans, location data)

2. Purpose of Collection
Your personal data is collected and used for the following purposes:

  • To verify eligibility for participation in campaigns or activations
  • To fulfil prize delivery and related logistics
  • To analyze engagement for campaign performance and marketing insights
  • To segment audiences for future marketing and remarketing efforts
  • To improve user experience through personalization and content relevance

3. How We Use Your Data
Your data may be used in the following ways:

  • Email marketing communications (either directly or via third-party platforms such as Mailchimp or HubSpot)
  • WhatsApp communications (if you have opted in)
  • Social media remarketing (e.g. Facebook Custom Audiences)
  • Internal analytics, reporting, and campaign optimisation
  • Enrichment of brand CRM or loyalty programme databases

4. Data Protection Measures
We take reasonable administrative, technical, and physical measures to protect your personal data from unauthorised access, collection, use, disclosure, modification, or disposal.

5. Data Retention

Personal data will be retained only as long as necessary for the purposes outlined above, or as required by applicable laws and regulations.

6. Disclosure of Data
Your data may be shared with:
  • Appointed vendors or service providers for the purpose of campaign execution or fulfilment.
  • Brand partners, strictly for the purposes stated and in compliance with the PDPA;
all data sharing is governed by confidentiality obligations and appropriate data protection clauses.

7. Your Rights
Under the PDPA, you have the right to:
  • Access your personal data
  • Correct any inaccuracies in your personal data
  • Withdraw your consent at any time (please note this may affect your eligibility to participate in campaigns or receive communications)

To exercise any of these rights, please contact us at hello@popperasia.com

8. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or regulatory requirements. All updates will be made available within the GachaBot Web App.